8 tips to improve your event’s presence on social media

Check out 8 ways you can optimize the presence of your event on social media and all the advantages this can bring to your company.

What event today is not commented on social media? Even if the event organizers are not directly involved in disseminating this information, the public is naturally willing to do so.

We no longer live in the time when we need press coverage to report an event in real-time. Of course, it helps, but in general, the present audience already creates content and shares the experiences with their friends and followers on the networks.

In this post, we’ll talk about 8 ways you can optimize your event’s presence on social media and all the benefits this can bring to your company.

Some reasons to cover your event online:

  • 1 – Involve the participants
  • 2 – Conquer the absent audience
  • 3 – Improve the experience of participants
  • 4 – Create a virtual community
  • 5 – Document your event

Knowing these advantages, check out 8 ways to integrate social media into your event below:

1 – Create one (or more than one) hashtag

The event’s #hashtag can be considered as important as the name of the event itself. It’s a way to give an identity to the event on social media.

A defined hashtag can help you filter conversations related to your event, get instant feedback from attendees, and also help publicize the event to those who aren’t attending.

However, before releasing the hashtag, consider a few issues. In short, a good hashtag needs to have 3 characteristics:

  • Be short: A tweet has a 140-character limit. So don’t overdo the size of the hashtag. If the event name is too long, use abbreviations and acronyms;
  • Be unique: Check if the chosen hashtag has not already been used in another event. It makes no sense for you to share this information with others and confuse your audience;
  • Be easy to identify: A person needs to see the hashtag and already identify when it comes to your event. Do not forget it!

A practical example that we can leave here is our annual Marketing and Sales event, the RD Summit. With the hashtag #RDSummit, which meets all the above requirements, participants can share information related to the event. And we are able to monitor these interactions both in real-time and later.

RDSummit Tweets

2 – Encourage people to use this hashtag on networks

The goal is for attendees to create content about their event. So add the hashtag in different places so people know they can use it.

Insert it on panels, on posters, in the kit that participants receive, on big screens and, above all, in all posts about the event.

Another idea is to create an alternative hashtag and offer a freebie or participation in a raffle for everyone who uses it.

At RD Summit 2015, all photos that were publicly posted on Instagram with the hashtag #EuNoRDSummit were printed. In this way, participants were able to take a photograph developed free of charge as a souvenir of the event.

Post your photo publicly on Instagram with the hashtag #EuNoRDSummit and get it printed here on the RD lounge 🙂 pic.twitter.com/OTaFjvOlb5

— Digital Results (@ResDigitais) 29 October 2015

3 – Provide wifi everywhere

If the idea is to allow participants to share their experiences at the event in real time, there is nothing more basic than providing a wifi network throughout the venue area. Don’t make participants have to spend their own data packages to create content that concerns your company. By creating your own network for the event, naturally more people will create related content.

Then create a network with the event name and a simple-to-type password, and spread that information throughout the event. Write-on panels, posters, big screens, participant kits, and other easy-to-view places.

Even though Brazil is a little behind in terms of connection quality, it is worth the investment. Keep in mind that signal fluctuations can happen, so always keep the maintenance team close to correct any failures.

4 – Define a person for social media

It is very difficult to be present on social media during the event if there is not a person dedicated especially for this purpose. Or more depending on work demand.

During the event, these people will be in charge of publishing important moments such as photos, quotes from speakers and other relevant information on social media.

In addition, social media should also interact with the audience, answering messages and comments about any doubts, criticisms and compliments.

5 – Share some moments live

Choose a few social networks to post updates about the event. Have this well defined in your planning, and don’t forget to always use the hashtag in the subtitles. Some networks you can use that work well for event coverage are: Facebook, Twitter, Instagram, Periscope, Snapchat and Youtube.

Remember not to use all social media in the same way. The way you share certain content can work great on Instagram, but not so well on Twitter, for example.

Also, remember that you don’t need to use all social media. At RD Summit, we chose not to stream live on Youtube, for example. Instead, we post updates to Facebook, Twitter and Instagram. And while not using Periscope and Snapchat (just to complete the examples above), some of our participants used these networks quite often to share their views with their followers.

6 – Involve the speakers

Speakers are the main reasons attendees come to your event venue. They are “the faces” of the event.

So always monitor what they are saying about the event on social media. And interact. Reply to them, retweet them, and mention their profiles on the networks.

Attendees will like to see that their references are talking about the event on the networks, and this will certainly be an extra influencing factor for them to share their experiences as well.

7 – Create a place with the name of the event

This is a trick that works really well, especially for Instagram and Facebook shares. By creating a venue with the event’s name, you make it easy for people to check-ins citing the event or post photos with the event’s location in the caption.

It’s one more way to reinforce the name of the event you’re promoting, especially on networks like Instagram, where the photos by a particular location are all gathered.

To create a new place on Facebook, follow these instructions. Once the place is created on Facebook, automatically it is also available on Instagram.

8 – Keep sharing and monitoring after the event

Social media coverage of an event doesn’t end right after it closes. When the event ends, there are more tasks that must be performed.

It is quite possible that the event will continue to receive feedback from participants on social networks the following day. Or, in some cases, even during the next week. So, continue to monitor hashtags, messages and mentions of your pages on social media.

An interesting way to interact with the audience and generate post-event engagement is to ask for public feedback. We did this after the RD Summit, on the Digital Results Facebook page.


Making your event on the social media agenda can bring countless future benefits to your company. Naturally, people like to share where they are and what they are doing. So make their lives easier by following these tips.

When you engage your audience on social media during an event, you end up facilitating online interaction between attendees, creating your own community, strengthening your brand, receiving feedback from attendees and customers, in addition to making attendees’ followers in social networks also know about the event.

But remember: Social media can only bring good fruit to your event if it really pleases the attendees. The secret to your event being a success on social media is to be a success by itself. These tips only help to leverage that success.

What’s more, all the feedbacks collected from participants on social media are great insights for you to organize the next edition, and improve even more. Enjoy!